2025 China Crispy Candy Market Exceeds 9 Billion Yuan, Low-Sugar and Regional Flavors Drive Growth
Release time:
2025-11-11
Latest industry data shows China’s crispy candy market is expected to reach 9.26 billion yuan in 2025
Latest industry data shows China’s crispy candy market is expected to reach 9.26 billion yuan in 2025, with an 8.3% CAGR. Low-sugar reform and regional flavor innovation have become key to brand success—low-sugar crispy candy sales surged 37% year-on-year, while intangible cultural heritage (ICH) regional crispy candy grew twice as fast as traditional categories.
Low-sugar crispy candy uses maltitol and erythritol instead of traditional sucrose, reducing sugar content by 40%-60% while retaining the crispy texture.
Regional flavor integration is a major trend, with Sichuan pepper crispy candy, Cantonese dried tangerine peel crispy candy, and Suzhou osmanthus crispy candy winning young consumers through "ICH + innovation".
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